Is DesignBot different from AB testing?

The principle is the same - using statistics to improve landing page performance in converting visitors. However, AB testing is mostly focused on optimizing a few specific elements of a web page (e.g. buttons, forms etc). This will only provide marginal improvements. DesignBot takes a different approach. We recognize that there are deep interactions between design features, content, and visitors. We need to test a wide variety of pages to understand what combinations are most likely to convert each visitor. So why is everyone AB testing? Practical reasons - traffic and time. First, traditional multivariate testing requires an obscene amount of traffic. Second, it’s not feasible to manually design a wide range of different landing pages for every campaign. DesignBot changes the paradigm with machine learning and automated design generation. We enable users to test a wide range of landing page designs and quickly find the most optimal combination of design features and content for converting their visitors.